Dentsu Group Produces Roblox Adventure RPG Egg Hunt 2026
The project is a practical example of Dentsu's push into the UGC media domain, combining community building, content development, fundraising, and promotion to cultivate original IPs for the global market.
Reporting from 1 source: GAME Watch (Impress).
Dentsu Group, with GeekOut and Studio Koi Koi Inc., announced on August 3 that it will handle planning and production for the Roblox adventure RPG Egg Hunt 2026: The Grand Eggspress. The game inherits the spirit of the community event Egg Hunt, sending players aboard a train through six worlds to find over 100 eggs.
Egg Hunt 2026: The Grand Eggspress is an exploratory adventure RPG where players board the mysterious train Grand Eggspress and travel through six worlds with the partner character Pip. The game includes over 100 types of limited eggs to find, puzzles, quests, and character conversations, all leading to the legendary treasure Century Egg.
Development targets a playtime of over 10 hours, with live updates planned for four weeks after launch. The project runs a dedicated Discord server where the development team, users, and creators interact in the same space, and it gradually releases in-development artwork, character designs, and gameplay footage to share the production process with fans.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 電通グループ、Roblox向け大型アドベンチャーRPG「Egg Hunt 2026」をプロデュース！