Disney+ And Hulu Raise U.S. Prices Again
Disney's entertainment streaming revenue from Disney+ and Hulu reached $5.5 billion in the third quarter of 2026, up 11% year on year, so the higher rates land while that segment is already growing.
Key Facts
- Disney+ raised its U.S. ad-supported monthly price from US$11.99 to US$12.49 and its ad-free tier from US$18.99 to US$21.49 on Wednesday.
- Hulu raised its U.S. monthly prices by the same amounts, from US$11.99 to US$12.49 with ads and US$18.99 to US$21.49 without.
- The ad-supported Disney+ and Hulu bundle stays at US$12.99, while the ad-free bundle rose from US$19.99 to US$21.99.
- Existing Disney+ and Hulu subscribers see the new prices on or after October 21, 2026.
- Entertainment streaming revenue from Disney+ and Hulu reached $5.5 billion in Disney's third quarter of 2026, up 11% year on year.
Reporting from 2 sources: Anime News Network, GIGAZINE.
Disney raised monthly subscription prices for Disney+ and Hulu in the United States on Wednesday. The ad-supported tier for both services moved from US$11.99 to US$12.49, and the ad-free tier from US$18.99 to US$21.49. The ad-supported Disney+ and Hulu bundle stays at US$12.99, while the ad-free bundle rose from US$19.99 to US$21.99. The Disney+, Hulu and ESPN Select bundle rose from US$19.99 to US$21.99, and its premium version from US$29.99 to US$32.99. New subscribers pay the new rates immediately. Existing subscribers see the change on or after October 21. Disney last raised these prices in October 2025, and before that in October 2024. The two services are set to be folded into a single app in 2026, though each will remain available on its own.
Disney+ launched in 2019 at US$6.99 a month. The pricing history runs through October 2023, when Disney+ also restricted password sharing, then October 2024 and October 2025.
Disney owns 100% of Hulu after buying Comcast's 33% stake for US$8.61 billion in 2023. The unified app was announced in August 2025, when Disney said it was "fully integrating" Hulu. Much of the Hulu library, including anime, already streams on Disney+ for subscribers of both services.
In Japan, neither Disney+ nor Hulu offers an ad-supported plan. Disney+ revised its terms of service to require all subscribers to agree that "advertisements may be included before and after movies and programs." Japanese Disney+ pricing is unchanged since March 2026: 1250 yen a month for the standard plan and 1670 yen for premium, tax included. Hulu Japan will raise its monthly usage fee from 1026 yen to 1320 yen, tax included, starting in October 2026.
The wider trend behind the increase:
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.