Dragon Quest 40th Anniversary Exhibition Gets HyperX Sponsorship
The sponsorship marks HyperX's latest push for brand awareness in Japan by associating its gaming hardware with one of the country's most iconic game series.
Reporting from 1 sources: ASCII.jp.
Japan HP, under its HyperX brand, will sponsor the Dragon Quest 40th Anniversary Exhibition in Tokyo from July 17 to September 6. The venue will display HyperX gaming PCs and peripherals, though attendees cannot play games on them. A new key visual featuring brand ambassadors Taiga Kishi and Yuka Kurachi will appear in the exhibition catalog.
Japan HP, operating under the HyperX gaming brand, will serve as a special sponsor for the Dragon Quest 40th Anniversary Exhibition, which runs from July 17 to September 6 at Tokyu Plaza Harajuku's Harakado venue. The company will provide a lineup of HyperX-branded gaming equipment for display, including the OMEN MAX 45L desktop, OMEN OLED 34 display, Origins 2 Pro 65 keyboard, Pulsefire Haste 2 Core wireless mouse, QuadCast 2 S microphone, and Cloud Alpha 2 wireless headset. The setup is meant to evoke a comfortable environment for enjoying Dragon Quest titles, but gameplay will not be possible on the units. The exhibition catalog will carry a new HyperX advertisement featuring brand ambassadors Taiga Kishi and Yuka Kurachi. An Osaka edition of the exhibition is planned for early spring 2027.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.