Ettusais and Esther Bunny Mascara Base Gets PLAZA Advance Release on November 5
Ettusais gave its Mascara Base an Esther Bunny package for a limited winter run, with a PLAZA advance release on November 5, 2026 and a nationwide release on November 19, 2026.
1 source 1h ago
Reporting from 1 source: Nijimen.
Why it matters
The formula is the regular Mascara Base, so the Esther Bunny art and the 'love yourself' message carry the whole of this limited winter release.
Key Facts
- Ettusais Mascara Base EB had a PLAZA advance release on November 5, 2026.
- A nationwide release follows on November 19, 2026, at 1,320 yen tax included.
- The packaging is a pink Esther Bunny container, limited to this winter.
- Ettusais cites 12-hour curl-lasting data from company research, noting effects vary by individual.
- The applicator is a separate comb, and the base is waterproof and unscented.
The item, Ettusais Mascara Base EB, costs 1,320 yen tax included and keeps the same formula as the regular base. The container is pink and printed with the character. Ettusais describes the base as waterproof and unscented.
The design theme is the moment Esther Bunny searches for her favorite cosmetics. Ettusais built the release around the message 'love yourself,' which the character holds dear, with the stated wish that makeup helps buyers love themselves more. The applicator is a separate comb that lifts lashes from the roots and resists clumping. The liquid is clear black with black fibers, and Ettusais lists an amino acid treatment ingredient and hyaluronic acid. Ettusais cites 12-hour curl-lasting data from company research, with effects varying by individual. Removal takes an oil-based remover.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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