EVE Online Studio CCP Games Rebrands as Fenris Creations After Management Buyout
The studio's separation from Pearl Abyss and new alliance with Google DeepMind signal a shift toward AI research in game development, with CEO Hilmar Veigar Pétursson framing the rebrand around the cycle of destruction and creation.
Reporting from 1 source: GameBusiness.jp.
CCP Games, the studio behind EVE Online, has completed a management buyout from parent company Pearl Abyss and rebranded as Fenris Creations. The move coincides with a research partnership and minority investment from Google DeepMind. CEO Hilmar Veigar Pétursson discussed the independence, the new name's mythological meaning, and the externally funded project EVE Frontier in a recent interview.
The management buyout was proposed by Pétursson last year, as the studio and Pearl Abyss each focused on their own projects. The new name Fenris Creations draws on the Norse wolf that devours the sun, which Pétursson ties to entropy and the second law of thermodynamics. He says the destruction and creation loop keeps EVE Online's economy healthy after 23 years.
Pétursson also addressed the long-running community meme that EVE is dying, responding that everything dies, and the process is what we call living. He noted that the first line of EVE Online's design document was 'Death is a serious matter.'
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.