1 source 56m ago
Fender And Pokemon Center Announce Red And Green Anniversary Guitars
Fender Music announced two Made in Japan electric guitars on October 30 in collaboration with Pokemon Center to mark Pokemon's 30th anniversary.
Reporting from 1 source: Denfaminicogamer.
Why it matters
The 8-Bit Sound System puts the game's own audio into the instrument's signal path, so the anniversary tie-in is a playable circuit rather than a paint job on a standard Fender body.
Key Facts
- Fender Music announced the Made in Japan Pokemon Red Version Stratocaster and Green Version Telecaster on October 30.
- Both Pokemon guitars are priced at 396,000 yen including tax.
- Lottery applications open on Pokemon Center Online from 12:00 on November 19 to 16:59 on November 24, 2026.
- Each guitar includes a pick tin with 11 picks, 10 featuring pixel-art Pokemon and one carrying the Pokemon 30th anniversary logo.
- The 8-Bit Sound System adds 8-bit sound to the guitar's tone when the Volume knob is pressed.
The Red Version is a Stratocaster and the Green Version is a Telecaster, both priced at 396,000 yen including tax. Each carries pixel-art graphics drawn from Pokemon Red and Green, the 1996 Game Boy titles, and its own single-coil pickup developed for that model. Both guitars include an 8-Bit Sound System that adds 8-bit tone to the normal guitar sound when the Volume knob is pressed. A pick tin with 11 picks, 10 with pixel-art Pokemon and one with the 30th anniversary logo, ships with each guitar, along with an original hard case and a certificate of authenticity. Lottery applications run on Pokemon Center Online from 12:00 on November 19 to 16:59 on November 24, 2026.
Each guitar carries a dedicated single-coil pickup built for that model. The Red Version's "Pokemon 'Red Version' Stratocaster Single Coil" is a high-power design with strong core and rich output, tuned to keep the Stratocaster's expressiveness while handling modern playing styles. The Green Version's "Pokemon 'Green Version' Telecaster Single Coil" aims for balanced output and a clear, focused sound, with the sharp high frequencies the Telecaster is known for.
The pickguards use a pixel-expression motif that appears to glow fluorescent depending on the viewing angle. The neck plate is engraved with a 30th anniversary pixel logo made for this collaboration, and a newly drawn certificate of authenticity comes with each guitar.
Giorgio Guerrini, Representative Director, President and APAC General Manager of Fender Music, said: "For 80 years, Fender has supported self-expression across generations through music. Meanwhile, Pokemon has inspired the creativity and imagination of people around the world."
Sample audio from the 8-Bit Sound System is posted on the Pokemon Center product page. Applications require Pokemon Center Online membership registration, login, and phone number authentication. Lottery results will be announced on Pokemon Center Online at a later date.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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