FENNEL Joins Brawl Stars Club Partner Program Ahead of First Japan World Finals
FENNEL's entry as an official club partner ties a major Japanese esports organization to the game's competitive scene just before the World Finals land in Japan for the first time, a milestone that could boost domestic momentum.
Reporting from 1 sources: ASCII.jp.
Pro esports team FENNEL has joined the Brawl Stars Club Partner Program, becoming an official club partner. The team's Brawl Stars division, launched in March 2026, will now operate under the program. FENNEL original in-game items-icons, sprays, and pins-will be implemented on June 30, 2026, ahead of the first Brawl Stars World Finals held in Japan.
FENNEL, the professional esports team operated by Fennel Inc., has been accepted into the Brawl Stars Club Partner Program, the game's official partner program for prominent esports teams worldwide. The team's Brawl Stars division, which started in March 2026, will now operate as an official club partner, a status that includes participation in official tournaments such as the World Finals. On June 30, 2026, FENNEL-branded icons, sprays, and pins will be added to the game. The move comes as Brawl Stars prepares to hold its World Finals in Japan for the first time, a development the company calls a major milestone for the domestic community. FENNEL says it aims to support the scene through player support, fan experiences, and content that extends beyond the game itself.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.