Final Suica Penguin Fair Opens at Gransta Tokyo
The fair is built as a goodbye rather than a sale, with products carrying 'arigatou' and 'otsukaresama' messages and designed as keepsakes for after the mascot retires at the end of March 2027.
Key Facts
- The Suica Penguin Farewell Fair runs from September 23 to October 21, 2026 at Gransta Tokyo, the station concourse complex at Tokyo Station.
- The fair offers 24 products, including 10 new items and Gransta-exclusive goods.
- Suica's Penguin, the mascot of the Suica transit card since 2001, retires at the end of March 2027.
- Shoppers who spend 2,000 yen or more with transit IC money at any of 16 participating shops receive a random white or black ballpoint pen.
- The fair's sweets include caramel butter sandwiches, fried manju, honey castella, chocolates, and macarons from Gransta shops.
Reporting from 3 sources: KAI-YOU, Denfaminicogamer, ASCII.jp.
JR East Cross Station Development Company will hold the final Suica Penguin fair at Gransta Tokyo, the station concourse complex at Tokyo Station, from September 23 to October 21. The fair is the last one at Gransta because Suica's Penguin, the mascot of the Suica transit card since the card launched in 2001, retires at the end of March 2027. The lineup includes 24 products, among them 10 new items and Gransta- goods. Sweets carry farewell messages: caramel butter sandwiches from (NO) RAISIN SANDWICH stamped 'arigatou' and 'otsukaresama', fried manju, honey castella from nuevo by BUNMEIDO, chocolates in trunk-shaped tins from Caffarel, and macarons from Laduree. Goods include a Hobonichi Techo mini keychain, a Hobonichi weeks planner, acrylic keychains, sticker packs, furoshiki cloths, and embroidered handkerchiefs and brooches. Shoppers who spend 2,000 yen or more with transit IC money at any of 16 participating shops receive a random white or black ballpoint pen.
The sweets lineup includes a four-flavor caramel butter sandwich set from (NO) RAISIN SANDWICH at 1,780 yen per box, with raisin caramel in the 'arigatou' and 'daisuki' boxes and chocolate apricot in 'otsukaresama' and 'hitoyasumi'. BURDIGALA TOKYO pairs its Hiroo biscuit with three flavors and four penguin faces at 2,990 yen. nuevo by BUNMEIDO wraps its honey castella in penguin-print paper at 1,188 yen, limited to 800 pieces. Caffarel sells a five-piece chocolate tin at 1,728 yen and a seven-piece trunk tin at 2,484 yen. Laduree offers an eight-macaron box from 5,076 yen and a single pistachio macaron with one of three printed faces at 557 yen.
On the goods side, the Hobonichi Techo store opens September 16 with a mini keychain at 1,320 yen, a weeks planner at 3,190 yen for the Japanese edition and 3,300 yen for English, and a sticker sheet at 550 yen. OLD-FASHIONED STORE TOKYO contributes embroidered handkerchiefs at 1,980 yen, towel handkerchiefs at 1,100 yen, and a brooch at 3,300 yen. The novelty pen requires a single 2,000 yen purchase with transit IC money at any of 16 participating shops, one pen per transaction.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.