Four Seas Apologizes After Dr. Stone Collab Ad Used Unapproved AI Video
Four Seas, the operator of delivery pizza chain PIZZALA, apologized on November 6 for an unapproved video that ran as an ad on its official TikTok account during its Dr. Stone collaboration.
1 source 3h ago
Reporting from 1 source: Anime Anime.
Why it matters
The apology is an admission that a platform's default ad automation settings can push anime collaboration content past the rights holders who are supposed to approve every piece of it.
The company said a staff member left TikTok's AI ad auto-generation and delivery function enabled without knowing it, so the video ran without prior supervision or approval from the Dr. Stone production committee.
The Dr. Stone collaboration ran from October 1 to November 1 and included two limited sets with a collaboration pizza and original goods drawn for the campaign. The video that reached viewers was not part of what the production committee signed off on.
Four Seas said the cause was a settings mistake by the person handling the start of its TikTok advertising: the platform's AI feature for automatically generating and delivering ads was left on, and the company did not understand that it was active. The video was delivered without the production committee's prior supervision or approval.
Four Seas stopped the ad and has halted all of its TikTok ad delivery. The company said it has reported the matter and apologized to the Dr. Stone production committee.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
Add Yomimono as a preferred source on Google
Sources
- Anime Anime 「Dr.STONE」コラボでAI技術を活用した非許諾動画を誤配信―「ピザーラ」運営会社が謝罪