Fuji TV Anime Sales Jump 73 Percent on Chiikawa Film Windfall
Fuji Television Network reported a 73 percent year-over-year jump in anime-related net sales for the three months ending in September, driven by the summer box office run of Chiikawa the Movie: The Secret of the Mermaid Island.
1 source 2h ago
Reporting from 1 source: Animenomics.
Why it matters
The Chiikawa windfall gives Fuji Media's content business a concrete gain to point to while the broadcaster works through a turnaround effort, and it shows that a 90-second morning-program slot can carry a theatrical film and a merchandise line.
Key Facts
- Fuji Television Network reported a 73 percent year-over-year jump in anime-related net sales for the three months ending in September.
- Fuji TV booked 4.5 billion yen (about US$28 million) in anime-related net sales for the six months ending in September, up 38 percent.
- Chiikawa the Movie: The Secret of the Mermaid Island has earned 18.7 billion yen (about US$118 million) in Japan since opening in July.
- Chiikawa airs in 90-second episodes on Fuji TV's morning program Mezamashi TV, which has added 60 minutes of airtime since April 2025.
- Fuji TV also saw continued strength in international rights sales of Assassination Classroom and Urusei Yatsura.
For the six months ending in September, Fuji TV booked 4.5 billion yen (about US$28 million) in anime-related net sales, up 38 percent from the same period last year.
The film has earned 18.7 billion yen (about US$118 million) in Japan since opening in July, and it has also charted in Taiwan and South Korea. Fuji TV built that audience from its flagship morning program Mezamashi TV, where Chiikawa airs in 90-second episodes; the show has added 60 minutes of airtime since April 2025.
The broadcaster is also leaning on catalog rights abroad, with continued strength in international sales of Assassination Classroom and Urusei Yatsura. It added a second mascot property, Puppet Sunsun, to the Mezamashi TV line-up last year.
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Sources
- Animenomics ‘Chiikawa’ lifts sales in Fuji TV anime business