1 source 1h ago
Fujifilm Sets November 13 For instax SQUARE 2 And SOFT HAZE Film
Fujifilm announced on October 27 that the square-format analog instant camera instax SQUARE 2 and square-format film SOFT HAZE will go on sale November 13. Prices are open.
Reporting from 1 source: ASCII.jp.
Why it matters
The mood filters are switched by a physical lever rather than software, so the SQUARE 2 keeps the analog print chain intact while adding the kind of preset look that digital instant cameras already sell. Fujifilm announced a second camera, the touchscreen instax mini Evo 2, the same day for November 27.
Key Facts
- Fujifilm announced the instax SQUARE 2 camera and SOFT HAZE square-format film on October 27, with a release date of November 13.
- The instax SQUARE 2 offers two mood filters, Warm and Cool, switched by a physical switch next to the lens.
- The instax SQUARE 2 comes in three colors: Misty White, Slate Blue, and Brick Red.
- Fujifilm will also release a dedicated case for the instax SQUARE 2 and an acrylic frame for instax SQUARE film on November 13.
- Fujifilm announced the instax mini Evo 2 touchscreen hybrid camera separately for November 27, with a 4.5-inch LCD monitor and up to 13 megapixels.
A dedicated case for the SQUARE 2 and an acrylic frame for instax SQUARE film ship at the same time. The camera powers on by turning the lens, then frames and shoots, with auto exposure, a selfie mirror, and a new mode for distant views and group shots. Two new mood filters, Warm and Cool, are switched by a physical switch beside the lens, changing the light and color while keeping the grain of analog prints. The body comes in Misty White, Slate Blue, and Brick Red. SOFT HAZE is a new square film that softens light diffusion and warms tone through a revised emulsion, aimed at faces, indoor light, and travel scenery.
The camera takes its 1:1 square composition as the starting point. The landscape mode is the addition aimed at distant views and group shots, and it sits alongside the auto exposure and selfie mirror carried into the new body.
SOFT HAZE is the second half of the release. The film works by a changed emulsion formulation, which the announcement credits for the softer light diffusion and warmer tone. The pitch covers faces and expressions, indoor light, and scenery at travel destinations, with a texture described as different from digital effects.
Both products go on sale November 13 at open prices. The same date carries a dedicated case for the SQUARE 2 and an acrylic frame for instax SQUARE film.
The same announcement event introduced a separate camera. The instax mini Evo 2, a hybrid model, arrives November 27 at an open price, with a 4.5-inch LCD monitor, touchscreen operation, and recording of up to 13 megapixels. Its Expanded View mode shows an area wider than the print range on screen, and Immersive Movie records the five seconds before the shutter press as video. Combining 10 lens effects with 10 film effects gives 100 varieties of expression, and a dedicated case is planned.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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