GENKI Opens Corporate and JOI MUSIC Sites, Launches Otogawa Service
GENKI Inc. launched its corporate site and the official site for its music label JOI MUSIC on November 11, 2026, and renewed its logo in the same announcement.
2 sources 9h ago
Reporting from 2 sources: ASCII.jp, PANORA.
Why it matters
A company founded in June 2026 is opening its hiring pipeline and a fee-free consultation desk at once, which makes Otogawa a recruiting tool as much as a production service.
Key Facts
- GENKI Inc. launched its corporate site and the JOI MUSIC label site on November 11, 2026, and renewed its logo.
- GENKI Inc. began recruiting employees, contract workers, and interns for five roles including IP producer, content director, and music producer.
- GENKI Inc. was established on June 15, 2026, and operates IP production, the JOI MUSIC label, and animation businesses.
- GENKI Inc. launched the Otogawa sound partner service for VTubers, utaite, and virtual singers on November 6, 2026.
- FouRTe Project released its first album ALL IN and held a live at Zepp DiverCity that drew about 2,000 people.
The Tokyo company, led by Representative Director and President Motoyuki Oi, also opened official X accounts for GENKI and JOI MUSIC and began recruiting employees, contract workers, and interns. Five roles are listed: IP producer, content director, music producer, art director, and talent management. GENKI was established on June 15, 2026, and since then has built its business mainly around producing and operating the label for the virtual idol FouRTe Project. The label site introduces artists including FouRTe Project and carries release and merchandise information. GENKI also began providing Otogawa, a sound partner service for VTubers, utaite, and virtual singers, which opened on November 6, 2026 and takes requests for song production, recording, live production, and goods through a single contact.
GENKI's stated vision is "Everyone, in good spirits." The company lists three businesses: IP production, the JOI MUSIC label, and animation.
Otogawa does not require a management contract. It takes requests from independent creators as well as agency-affiliated people, agencies, and companies, and clients can request only the functions they need. Consultations and hearings run online and are accepted from anywhere in Japan. Production costs are quoted individually by content and scale, and song rights ownership plus the handling of master recordings and streaming are agreed in advance. Requests may be declined depending on content, timing, and production structure.
The team behind Otogawa handled song production, recording, a Zepp DiverCity live, and goods for FouRTe Project. That project debuted in September 2025 and, within about a year, released the first album "ALL IN" and drew roughly 2,000 people to that Zepp DiverCity live. Oi also works as a producer on it.
Oi described the service's origin in his comment: "Whenever I receive consultations from VTubers and utaite saying 'I want to release a song' or 'I want to do a live,' I have felt that in many cases they have the idea but are stuck because they do not know who to ask for what or how."
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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