Giant Street Fighter Cabinet Appears in Times Square
The film's marketing is leaning on the arcade iconography and street performance rather than conventional trailer beats, timed to a release that is days away.
Reporting from 1 source: Anime News Network.
A giant Street Fighter arcade cabinet showed up in New York's Times Square as part of the upcoming film's promotion. Actor Noah Centineo, who plays Ken Masters, performed a real-life Hell Wheel in a video posted by the movie's social media team. Reports of the cabinet spread across social media on Thursday, with DiscussingFilm posting footage of performers dressed as Ryu and Ken fighting at the oversized cabinet, which has a giant control stick and command buttons.
The cabinet carried a control stick and command buttons scaled up past human size, and performers in Ryu and Ken costumes fought in front of it. The video the film's social media team posted of Centineo's Hell Wheel carried the caption, "You just witnessed Ken's Hell Wheel IN REAL LIFE!" The cabinet drew attention on its own before the film's release, which is set for October 13.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.