Google Pixel 10a and Samsung Galaxy S26 Prices Rise in October
The hikes confirm that the cost pressure from memory and chip pricing has moved off new releases and onto phones that were already on sale, so the modest monthly costs now depend on carrier trade-in programs rather than the sticker price.
Reporting from 1 source: ASCII.jp.
Prices on existing smartphones are climbing as semiconductor costs stay high. The Pixel 10a moved from 79,900 yen (128GB) on the Google Store to 92,800 yen. Samsung's Galaxy S26 went from 136,400 yen to 155,800 yen on the company's official online store, with the S26+ and S26 Ultra raised as well. Carrier switching programs can still bring both devices down to a 33-yen burden.
The Pixel 10a was announced domestically in April at 79,900 yen for the 128GB model on the Google Store. That listing now reads 92,800 yen. Samsung's flagship line moved the same way: the Galaxy S26 was announced at 136,400 yen on Samsung's official online store and now sits at 155,800 yen, with the S26+ and S26 Ultra raised as well.
The S26 was selling in the 110,000-yen range during July's Amazon Prime Day. Buyers willing to switch via MNP to docomo, including ahamo, and use the Itsudemo Kaedoki Program can bring both the Galaxy S26 and Pixel 10a to a burden of 33 yen, provided they return the device after two years and pay a separate program fee of 22,000 yen.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.