Hakari Estimates Jindaiji Temple's VIVANT Visitor Impact at 29,000
Hakari Inc. estimates that Jindaiji Temple in Chofu City drew about 29,000 additional visitors during the 88-day broadcast of VIVANT Season 2, which ran from July 26 to October 21, 2026.
2 sources 3d ago
Reporting from 2 sources: ASCII.jp, Magmix.
Why it matters
The estimate rests on foot-traffic data rather than survey recall, and Hakari says AI handled analysis that would have cost about 30 million yen for 800,000 yen, which changes who can afford to put a number on a drama's local effect.
Key Facts
- Hakari Inc. estimates about 29,000 additional visitors came to Jindaiji Temple during VIVANT Season 2's broadcast, July 26 to October 21, 2026.
- The added visitors equal about 56% of the additional New Year's shrine visitors at Jindaiji in 2026, about 51,000 people.
- Hakari puts the combined travel spending impact of both VIVANT seasons at about 345 million yen, with a range of 187 to 551 million yen.
- Foot traffic at Jindaiji rose for four days after broadcast in 10 of Season 2's 11 episodes, with the largest at Episode 13, up about 54%.
- Hakari says Claude handled analysis and document work that would have cost about 30 million yen, at 800,000 yen excluding tax.
The figure is about 56% of the additional New Year's shrine visitors at the temple. Hakari puts the combined travel spending impact of both seasons at roughly 345 million yen, a range of 187 to 551 million yen.
Chofu Station's North Exit barely moved over the same weeks, which is the part that makes the temple numbers readable. Foot traffic at Jindaiji rose for four days starting the day after broadcast in 10 of Season 2's 11 episodes, with the largest gain at Episode 13, up about 54%. October 2026 ran about 1.5 times the previous year at the temple while the station held near its prior level.
Hakari based the work on Location AI Platform foot-traffic data covering roughly four years from November 2022, with Claude handling much of the analysis and document creation. The company states its assumptions and rationale in the report and notes the yen figure measures overall travel spending, not income kept inside Chofu City.
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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