Heaven Burns Red Media Mix Picks ASMR and Stage Over Anime
The choice of ASMR and stage over anime and manga shows a media mix planned around the game's narrative structure, not the standard adaptation path.
Reporting from 1 source: 4Gamer.net.
The RPG Heaven Burns Red, co-produced by Wright Flyer Studios and Key, chose ASMR and 2.5-dimensional stage adaptation as its media mix instead of anime or manga. At CEDEC 2026, WFS staff explained the reasoning: the story is told through the eyes of protagonist Tsukasa Kayamori, which limits what can be told about the game's more than 48 characters. The media mix was planned around the IP's narrative-first nature.
Hiroyuki Kikuoka, who presented alongside Tomoya Inoue, joined the Heaven Burns Red team after working on consumer games at Koei Tecmo Games until 2022. He opened the session by arguing that media mix planning is difficult because each medium has its own nature, target audience, and budget, and simply putting an IP on another medium gets lost in the volume of content.
The game's viewpoint structure is a drama seen through the protagonist's eyes, which limits what can be told about the cast. The ASMR plan started from the desire to make fans love the characters even more, and the answers the team reached were ASMR and stage adaptation.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.