Hello Kitty and Jeans Brand SOMETHING Launch First Denim Collaboration
The collaboration marks the first time Hello Kitty has partnered with the denim brand SOMETHING, bringing a Reiwa-era revival of a late-1990s character design to a full fashion line.
Reporting from 1 sources: Anime Anime.
Sanrio's Hello Kitty has teamed up with ladies' jeans brand SOMETHING for their first collaboration, releasing a line of denim apparel and accessories. The collection includes boot-cut jeans, bustiers, knitwear, bags, and plush toys, all featuring Hello Kitty designs from the Kao Hana Design Series. Items went on sale June 10, 2026, on SOMETHING's official website.
The collection centers on two types of boot-cut jeans based on SOMETHING's 101F BOOTS CUT silhouette from the late 1990s, which was a major hit for the brand. Hello Kitty motifs appear on pocket bags, rivets, and leather labels. The lineup also includes a peplum bustier, an apron bustier, an embroidery knit in three colors, a denim tote, a mini tote, a makeup pouch, a face tag key ring, and a denim plush toy. Prices range from 3,080 yen for the face tag to 22,000 yen for the jeans.
- BOOT CUT (2 types): 22,000 yen, sizes XS/S/M/L
- PEPLUM BUSTIER: 16,500 yen, size Free
- APRON BUSTIER: 16,500 yen, size Free
- EMBROIDERY KNIT (3 colors): 12,100 yen, size Free
- Plush Toy: 5,280 yen, size Free
- DENIM TOTE: 16,500 yen, size Free
- FACE TAG: 3,080 yen, size Free
- MINI TOTE: 4,400 yen, size Free
- MAKEUP POUCH: 4,180 yen, size Free
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.