Hello Kitty and My Melody Get Sunburned Looks in New EMODA Collaboration
The collaboration gives two long-running Sanrio characters a seasonal, fashion-forward makeover that departs from their usual cute branding, timed to the 2026 Sanrio Character Ranking where both currently sit in the top six.
Reporting from 1 sources: Anime Anime.
Apparel and bags featuring sunburned designs of Hello Kitty and My Melody are now available from EMODA. The three-item lineup includes T-shirts, a skipper knit top, and a clear shoulder bag, launching May 27 at EMODA stores, the RUNWAY channel online shop, and ZOZOTOWN.
Hello Kitty and My Melody appear with tanned skin and original uniforms on three EMODA items: a compact lace-trimmed T-shirt, a waffle-texture skipper knit top with embroidered character and logo, and a clear shoulder bag with an all-over print drawstring pouch. The T-shirts cost 5,390 yen, the skipper top 5,940 yen, and the bag 7,590 yen, all tax included. Sales begin May 27 at physical EMODA stores, the RUNWAY channel online shop, and ZOZOTOWN. The release comes as the 2026 Sanrio Character Ranking interim results show Pompompurin in first place, Cinnamoroll second, and Pochacco third, with Hello Kitty and My Melody at fifth and sixth respectively.
- MINI LACE T/S: Gray, Black, Blue / 5,390 yen
- SKIPPER HALF SLEEVE TOP: Ivory, Navy / 5,940 yen
- CLEAR SHOULDER BAG: White, Black / 7,590 yen
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.