HIMEHINA's 'Ai Dancehall' Music Video Surpasses 50 Million Views
The 50-million-view milestone cements 'Ai Dancehall' as HIMEHINA's most-watched video and a flagship track for the virtual artist unit, which is currently in the middle of what Studio LaRa calls the first solo world tour in VTuber history.
Reporting from 2 sources: Brave group, PANORA.
Virtual artist unit HIMEHINA's music video for 'Ai Dancehall' has exceeded 50 million views on YouTube, as announced by Studio LaRa on June 18, 2026. The MV was first released in December 2023 and reached 30 million views in September 2024, becoming the group's first video to hit that milestone. To mark the new achievement, Studio LaRa began selling a commemorative pop-up toaster featuring SD illustrations of the duo, priced at 10,800 yen and scheduled for delivery in late 2026. The song is included on HIMEHINA's fourth album 'Bubblin,' released in July 2025, which reached No. 1 on the mora hi-res album ranking. The album's title track was used as the opening theme for TV Asahi's 'musicru TV.' The unit, consisting of Tanaka Hime and Suzuki Hina, has 1.12 million YouTube subscribers and over 680 million total video views. Their ongoing world tour 'LIFETIME is BUBBLIN' has visited seven Japanese cities, Taipei, Seoul, and San Jose, with a grand finale scheduled for October 2026 at SGC Hall Ariake.
The MV's visual style is described by Studio LaRa as "packed with dazzling visual developments, multi-layered wordplay, and catchy dance within a glamorous and pop world." The song's appeal is its "danceable pop quality combined with lyrics that mix in strangeness," and the "overwhelming amount of visual information and high-tempo beat" are cited as creating a "strong addictive quality." Since its December 2023 release, the video has spawned over 60,000 cover works on social media, including "sung it" and "danced it" videos.
The commemorative toaster, priced at 10,800 yen, features "cute SD illustrations of the two characters from the MV" and is designed to "gently accompany daily life when placed in a corner of the kitchen." The sales page notes that delivery, scheduled for mid-to-late December 2026, "may be delayed due to the situation in the Middle East."
The album 'Bubblin,' which includes 'Ai Dancehall,' contains 17 tracks total. Among them are 'V,' which reached 10 million views in under a year, 'LADY CRAZY,' and 'Kisukitsune.' The tour's grand finale on October 3 and 4, 2026, at SGC Hall Ariake is split into two days: Day 1 is titled 'HimeHina Utamita Matsuri ~Makeinu demo mou sukoshi saigo made hashirinukete~,' and Day 2 is 'LIFETIME is BUBBLIN -GRAND FINALE-.'
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.