Hitsuji no Iranai Makura Opens Second Tsunomaki Watame Collaboration
MOON-X bedding brand Hitsuji no Iranai Makura started its second collaboration with hololive VTuber Tsunomaki Watame on Friday, November 6, 2026, running to December 25.
1 source 3d ago
Reporting from 1 source: PANORA.
Why it matters
The campaign leans on Watame's sheep motif and her role as the brand's official ambassador since June 6, 2026, pairing two illustration themes with voice and quiz content to carry the brand through the year-end and into 2027, the Year of the Sheep.
Key Facts
- Hitsuji no Iranai Makura's second collaboration with Tsunomaki Watame runs from November 6, 2026 to December 25, 2026.
- Purchases of eligible products include a limited pillow bag and can badge in November and December designs.
- A lottery gives 100 purchasers a newly drawn acrylic panel.
- Tsunomaki Watame became the brand's official ambassador on June 6, 2026.
- The campaign's two illustration themes are "Shepherd Watame and the Sheep" and "Tsunomaki Watame and a Christmas Party."
Purchases of eligible products come with a limited pillow bag and can badge in two designs, one for November and one for December, and 100 buyers chosen by lottery receive a newly drawn acrylic panel.
The campaign runs from Friday, November 6, 2026 at 20:00 to Friday, December 25, 2026 at 23:59. Two newly drawn illustrations split the period: a November design showing Watame as a shepherd with sheep, and a December design built around a Christmas party.
Beyond the purchase bonuses, the special site carries a "Watamee Shepherd Voice" for account holders who log in and a "Watamee Reward Voice" for those who answer every quiz question correctly. The brand says the pairing plays on the contradiction in its own name, since Watame, whose motif is a sheep, had been a regular user of the pillow.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
Add Yomimono as a preferred source on Google