Holistic Cures Launches MIRAI BlowDry BAR Smart Dryer in October
The company frames the BlowDry BAR as a redesign of the L-shaped dryer structure that has gone largely unchanged for roughly 100 years, betting that stylist technique can be rebuilt into a consumer device.
Reporting from 1 source: ASCII.jp.
Holistic Cures is launching a new total beauty brand, MIRAI HOLISTIC Products, with its first product, the MIRAI BlowDry BAR smart dryer, releasing October 19 at hair salons nationwide for 46,200 yen. The dryer was designed by analyzing hairdresser blow-dry technique and includes a pro dry mode that adjusts temperature and airflow by hair length. It comes in Aurora White, Platinum Silver, and a limited Bronze Brown.
The launch follows a July 2026 rebranding at Holistic Cures, which adopted a new business vision and started drinking water and functional water operations. The MIRAIGEAR series, the brand's core line, develops devices from hairstylist perspectives, with plans to extend into hair care goods, skincare, body care, and oral care.
The BlowDry BAR was designed by analyzing blow-dry technique through science and physics, focusing on wind, heat and moisture, tension, and cuticle. Its two-pronged structure and concentrated airflow aim to reproduce the airflow direction and tension control a stylist uses. A pro dry mode adjusts temperature and airflow by hair length, drying in stages from low temperature to limit over-drying.
The dryer weighs about 351 grams without the cord and 556 grams with it, runs on AC100-240V for overseas use, and comes in Aurora White, Platinum Silver, and a limited Bronze Brown.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.