Facts
- Announced
- launch of MIRAI BlowDry BAR smart dryer · 2026-09-08
- Noted
- releasing October 19 at hair salons nationwide for 46,200 yen · 2026-09-08
- Noted
- designed by analyzing hairdresser blow-dry technique · 2026-09-08
- Noted
- includes a pro dry mode that adjusts temperature and airflow by hair length · 2026-09-08
- Noted
- comes in Aurora White, Platinum Silver, and a limited Bronze Brown · 2026-09-08
- Noted
- redesign of the L-shaped dryer structure that has gone largely unchanged for roughly 100 years · 2026-09-08
- Noted
- betting that stylist technique can be rebuilt into a consumer device · 2026-09-08
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2h ago
Holistic Cures is launching a new total beauty brand, MIRAI HOLISTIC Products, with its first product, the MIRAI BlowDry BAR smart dryer, releasing October 19 at hair salons nationwide for 46,200 yen. The dryer was designed by analyzing hairdresser blow-dry technique and includes a pro dry mode that adjusts temperature and airflow by hair length. It comes in Aurora White, Platinum Silver, and a limited Bronze Brown.