Hololive 7th Fes. and SUPER EXPO 2026 Draw Thousands to Makuhari Messe
The event showed hololive Production expanding beyond VTuber management into a mixed-media franchise with major corporate tie-ins, a mobile game launch, and a concert format that adapts audience feedback each year.
Reporting from 1 sources: VTuber NewsDrop.
Hololive Production held its 7th fes. concert, Ridin' on Dreams, and SUPER EXPO 2026 at Makuhari Messe in Chiba from March 6 to 8. The three-day event drew fans from Japan and overseas, featuring a mix of past and present activities under the theme "hololive Time-Warp." The expo included a Memory Area with standees and signatures from talents across the Japanese, Indonesian, and English branches, a Time Capsule display of personal memorabilia, and a HOLOSTARS TV backstage area. Corporate partners set up booths: Furyu offered Kazama Iroha plush toys, Suzuki Motor showcased a GSX250R motorcycle co-designed with FLOW GLOW's Rindo Chihaya, Good Smile Company announced a Nendoroid for ReGLOSS, and the Gundam series revealed its first full collaboration with VTubers, featuring talents including Houshou Marine and Shirakami Fubuki. The concert introduced FLOW GLOW and hololive English -Justice- performing their debut songs, and used large mini-stage carts to bring performers closer to the audience. The hololive DREAMS rhythm-RPG hybrid mobile game, co-produced by QualiArts, was officially launched during the event, with a 30-meter booth offering a sneak peek. The hololive Trading Card Game demonstrated a sensing system developed with Sony. COVER Corporation CEO Motoaki Tanigo opened the event.
At the SUPER EXPO, the Memory Area featured three large panels with futuristic art as backdrops for standees of talents from the Japanese, Indonesian, and English branches, each signed by the talent. Behind each backdrop, a Time Capsule displayed personal memorabilia. The HOLOSTARS TV area let fans see behind-the-scenes items from HOLOSTARS and HOLOSTARS English members. At hololive University, talents acted as professors for closer audience interaction. The Parallel Theater played clips of 3D performances, including AZKi's 2025 show. The Creator Sign Wall collected signatures from attendees, and the holoAN Room-featuring Izuki Michiru, Kazeshiro Yuki, and Hanazono Sayaka-had its own information spot.
Corporate booths included Furyu's Kazama Iroha plush line, Suzuki Motor's GSX250R [Chihaya Remix] co-designed with Rindo Chihaya, Good Smile Company's Nendoroid ReGLOSS announcement, and the Gundam series' first full VTuber collaboration. The hololive DREAMS booth, 30 meters wide, offered a preview of the rhythm-RPG hybrid co-produced by QualiArts, slated for August release. The hololive Trading Card Game demonstrated a Sony-developed sensing system for streaming and broadcasting. The concert, shortened to about 2.5 hours from last year's 3, used mini-stage carts to bring performers closer to the audience. FLOW GLOW and hololive English -Justice- made their fes. debuts. The event also included accessible accommodations for families and mobility-challenged attendees.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- VTuber NewsDrop What's Inside hololive 7th fes. and SUPER EXPO 2026