Hololive Announces Production Renewal, New Streaming App Ahead of 10th Anniversary
The renewal consolidates a fragmented multi-region brand structure into a single global identity and introduces production tools, signaling a strategic shift from group-based expansion to unified worldwide content creation as the company approaches its milestone year.
Key Facts
- Cover Corporation announced the hololive production renewal during the September 7, 2026 "hololiveNext" program, targeting the 10th anniversary on September 7, 2027.
- The new hololive logo keeps the triangle and blue color of the old design and starts rolling out sequentially on September 7, 2026, beginning with online platforms.
- The new streaming app "hololive raku" is scheduled for introduction in late September 2026.
- Tokino Sora received the first visual update, unveiled at her Debut Live on September 7 at 21:00.
- A new unit named "Asobi★Mawaritai!" was announced, with debut details scheduled for release within September 2026.
Reporting from 4 sources: hololive production (JP), GAME Watch (Impress), KAI-YOU, MoguLive.
Cover Corporation announced a sweeping production renewal for hololive during the September 7 "hololiveNext" news program, timed to the company's 10th anniversary on September 7, 2027. CEO Motoaki Tanigo, known as YAGOO, outlined three major policy changes: a logo refresh, integration of all regional brands into a single "hololive" identity, and sequential visual updates for affiliated talents. The new logo retains the triangle and blue color of the previous design, which combined "hologram" and "play button," and will roll out starting September 7 across the official website, shop, live events, and merchandise. Previously separate brands including hololive Indonesia, hololive English, and hololive DEV_IS will now operate under one unified hololive name, though their YouTube channels and X accounts remain active as language-specific accounts. Tokino Sora, the first affiliated talent, received the initial visual update, unveiled at her Debut Live streamed the same day at 21:00. Cover also announced a new streaming app, "hololive raku," scheduled for late September, which brings high-quality stages and items from studio streaming and HoloEarth into home broadcasts.
Beyond the three stated renewal pillars, Cover unveiled additional projects during the September 7 broadcast. A first TV anime project for hololive production was confirmed, with animation handled by Studio KAI, the studio behind numerous official hololive anime and music videos. The project carries the mysterious keyword "OdeHolo," and details are scheduled for a special program on September 23 at 20:00, featuring talents Momosuzu Nene, Omaru Polka, Yukihana Lamy, Shishiro Botan, and hosts Shirakami Fubuki and Ookami Mio.
Cover also announced a new unit called "Asobi★Mawaritai!," with talent information and further developments promised within September 2026. The hololive raku app includes features for enriching facial expressions, hand and body tracking, natural multi-person placement in collaboration streams, and mini-games using viewer chat. Tokino Sora participated in the app's early development, submitting requests for camera angle changes and effects that were implemented. The company launched a dedicated 10th anniversary countdown website to aggregate announcements and follow-up information that the news program could not fully cover.
Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- hololive production (JP) ホロライブプロダクション10周年に向けた新番組「hololive Next」スタート＆感謝を込めた記念プロジェクトが続々始動！
- GAME Watch (Impress) ホロライブ、新アプリ「hololive raku」で配信激変!? 10周年を前にした”プロダクションリニューアル”
- KAI-YOU ホロライブ、10周年に向けブランド統合を発表 地域やグループの垣根を越え一つの「hololive」へ
- MoguLive ホロライブVTuber向けの新配信アプリ「hololive raku」発表