Hololive Announces Production Renewal, New Streaming App Ahead of 10th Anniversary
Cover Corporation announced a sweeping production renewal for hololive during the September 7 "hololiveNext" news program, timed to the company's 10th anniversary on September 7, 2027. CEO Motoaki Tanigo, known as YAGOO, outlined three major policy changes: a logo refresh, integration of all regional brands into a single "hololive" identity, and sequential visual updates for affiliated talents. The new logo retains the triangle and blue color of the previous design, which combined "hologram" and "play button," and will roll out starting September 7 across the official website, shop, live events, and merchandise. Previously separate brands including hololive Indonesia, hololive English, and hololive DEV_IS will now operate under one unified hololive name, though their YouTube channels and X accounts remain active as language-specific accounts. Tokino Sora, the first affiliated talent, received the initial visual update, unveiled at her Debut Live streamed the same day at 21:00. Cover also announced a new streaming app, "hololive raku," scheduled for late September, which brings high-quality stages and items from studio streaming and HoloEarth into home broadcasts.