Hololive Vtuber Tsunomaki Watame Named Ambassador for Sheep-Free Pillow Brand
The appointment pairs a sheep-themed Vtuber with a pillow brand that promises sleep so good you do not need to count sheep, and Watame's personal use of the product gave the collaboration a natural fit beyond the visual pun.
Reporting from 1 sources: KAI-YOU.
Hololive Vtuber Tsunomaki Watame has been appointed official ambassador for the bedding brand Hitsuji no Iranai Makura (Sheep-Free Pillow), operated by MOON-X Japan Co., Ltd. Taiyo Company. The announcement was made on June 6, Watame's birthday, which is also Sheep Day. Watame, a sheep-themed Vtuber, was already a regular user of the pillow. A special website has opened, and a follow-and-retweet campaign is running on the brand's X account.
Tsunomaki Watame, a Hololive 4th generation Vtuber who debuted in 2019, has built a following of 1.7 million subscribers on YouTube through singing videos and game streams. Her sheep motif and name - Watame is a play on the Japanese word for sheep - made the brand partnership an obvious match. But the company said the deal also came about because Watame was already a customer. The brand's philosophy of resting properly after hard days and using sleep to keep chasing dreams aligned with her own habits, according to Hitsuji no Iranai Makura.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.