HoriPro Digital Launches Video Label CODE XXXX
A major talent agency's digital arm is making a full-scale push into original narrative video, betting that smartphone users want immersive stories rather than short-form clips.
Reporting from 1 sources: GameBusiness.jp.
HoriPro Digital Entertainment announced on May 29, 2026, the launch of a video production business and a new label, CODE XXXX. The label aims to reinterpret 1990s content for the Reiwa era, focusing on story-driven video for smartphones. Projects underway include horror works OLD ROOTS and Mimei Theater, and the short film channel Suki, Soredake.
HoriPro Digital Entertainment, the digital division of the HoriPro talent agency, has formally entered the video production business with a new label called CODE XXXX. The label's concept is 'Turn your smartphone into a theater,' targeting viewers who want deep narrative content on mobile devices rather than short-form videos. CODE XXXX plans to reinterpret high-quality content centered on the 1990s for the Reiwa era. The name CODE refers to deciphering the essence of works and eras, while XXXX is a variable field meant to allow different interpretations per project.
Three projects are already in development: the horror projects OLD ROOTS and Mimei Theater, which reframe ancient fears from a modern perspective, and the short film channel Suki, Soredake. HoriPro Digital brings SNS marketing expertise and access to the agency's talent roster, including several influencers with over 2 million total followers and Japan's top female TikTok talent by follower count.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp ホリプロデジタル、映像制作事業に本格参入。新レーベル「CODE XXXX」始動