Horror Writer Uke Joins Sony Label Echoes as Artist
Uke's move from viral horror writer to a major label artist signals Echoes' continued expansion beyond conventional pop acts into internet-born creators with strong visual and narrative identities.
Reporting from 2 sources: Denfaminicogamer, KAI-YOU.
Uke, the creator of the viral horror work "Strange House," has joined Sony Music Entertainment's label Echoes as an artist. The label, established in 2024, houses YOASOBI, MAISONdes, NOMELON NOMELON, Tatsuya Kitani, and character puppet Sunsun. Uke is known for their all-black outfit and white mask, and belongs to the editorial department of web media Omocoro. Their "Strange House" video has over 25 million views, and a 2025 remake has over 11 million views.
Uke, the writer and YouTuber behind the viral horror work "Strange House," has joined Sony Music Entertainment's label Echoes as an artist. Echoes launched in 2024 under the concept of being a "base for music and various expressions to echo, respond, and grow beyond all boundaries." The label's roster includes YOASOBI, MAISONdes, NOMELON NOMELON, Tatsuya Kitani, and character puppet Sunsun.
Uke is known for their all-black outfit and white mask, and belongs to the editorial department of web media Omocoro. Their article "Strange House" published on Omocoro in 2020 became a huge hit, with the video version on their YouTube channel garnering over 25 million views. It was later adapted into a book and live-action film. In October 2025, Uke released a remake video that has been viewed over 11 million times.
The label's official website notes Uke's musical side, citing past music videos that became internet memes and a "Bookstore Theme Song" that went viral on Instagram, described as having "strongly idiosyncratic lyrics and melodies." Further updates on Uke's activities under the label are awaited.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Denfaminicogamer ホラー作家・雨穴氏がYOASOBI、キタニタツヤ氏らを擁するレーベル「Echoes」に参加。アーティストとしてデビュー
- KAI-YOU ホラー作家 雨穴、YOASOBIら擁する音楽レーベルに参加しアーティストデビュー