Hoshimachi Suisei Launches Own Agency Studio STELLAR
The move gives Suisei greater autonomy over her music and brand while keeping her within the hololive ecosystem, a structural model that could influence how other VTubers negotiate independence from their parent agencies.
Reporting from 1 sources: VTuber NewsDrop.
Virtual idol Hoshimachi Suisei announced the launch of her personal agency, Studio STELLAR, during an acoustic live stream on March 22, marking her 8th anniversary and birthday. The new agency will manage her solo artist activities, including music production, streaming, merchandise sales, and fan club operations, in collaboration with hololive production operator COVER Corporation and the newly established NERD Inc. NERD Inc., which also manages TAKU INOUE and the group Midnight Grand Orchestra, describes itself as an independent artist agency for extraordinary talents. Suisei will continue group and collaborative activities as a hololive production talent. She also revealed a new artist photo and a logo featuring a crown-like symbol. Alongside the agency launch, Suisei announced a 2026 arena tour titled "Once upon a Stellar" across four cities: Yokohama, Kobe, Nagoya, and Fukuoka. Midnight Grand Orchestra will resume activities and hold a second solo live concert, "Project:Allegro," in February 2027.
Hoshimachi Suisei's new agency Studio STELLAR will handle her solo music, streaming, merchandise, and fan club operations, while COVER Corporation continues to support her collaborative and group activities as a hololive production talent. The announcement came during a birthday acoustic live stream on March 22, which also redirected viewers to a music video for her new song "Prima Donna." NERD Inc., the newly established agency partnering with Studio STELLAR, also manages TAKU INOUE and Midnight Grand Orchestra, the group Suisei performs in. COVER stated in a press release that it will continue to fully support Suisei's growth as the VTuber industry evolves. Suisei's 2026 arena tour "Once upon a Stellar" will visit K Arena Yokohama in September, GLION Arena Kobe in October, IG Arena Nagoya in November, and Marine Messe Fukuoka Hall A in November. Midnight Grand Orchestra's second solo live, "Project:Allegro," is scheduled for February 11, 2027, at Makuhari Messe.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- VTuber NewsDrop Hoshimachi Suisei Launches Own Agency, Studio STELLAR