IRIAM Opens Applications for SWIMMER Collaboration Event
IRIAM Inc. opened applications on November 12 for a collaboration event with lifestyle brand SWIMMER, run inside the V-live communication app. The event itself runs from November 24 to November 30, 2026, with rankings set by total event points.
2 sources 1h ago
Reporting from 2 sources: ASCII.jp, PANORA.
Why it matters
The event turns IRIAM's point rankings into a merchandising channel, giving the DeNA subsidiary a branded prize structure that ties streaming activity to a physical lifestyle label rather than in-app currency alone.
Key Facts
- IRIAM opened applications for the IRIAM x SWIMMER collaboration event on November 12, 2026.
- The event period runs from November 24 to November 30, 2026.
- Rankings are determined by total event points earned during the event period.
- Prizes include a SWIMMER collaboration pouch, a SWIMMER collaboration hand mirror, and the right to produce a SWIMMER frame illustration gift.
- IRIAM reports 6.78 million cumulative downloads since its October 2018 launch.
Prizes include a SWIMMER collaboration pouch, a SWIMMER collaboration hand mirror, and the right to produce a SWIMMER frame illustration gift. Point milestones add two streaming backgrounds and seven petit gifts.
Participation is open to anyone with streaming experience on IRIAM by the end of the application window, which closes November 30 at 23:59. The application period began November 12 at 19:00, six days before the event period starts on November 24.
SWIMMER is planned and sold by patty's Inc., which describes the label as a line of kawaii products meant for any age or gender. IRIAM launched in October 2018 and reports 6.78 million cumulative downloads. The app lets users stream as a character from a single illustration, without character modeling.
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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