Japan Lifesaving Association Begins 2026 Water Safety Campaign
The campaign directly targets the most common natural causes of drowning rescues in Japan-rip currents and wind-through scenario-based video content and public drills.
Reporting from 1 source: ASCII.jp.
The Japan Lifesaving Association has launched its 2026 Water Safety Campaign, running from June 15 to August 31, with a 'Zero Water Accidents' enhanced week starting July 11. The campaign includes tsunami evacuation drills, water safety videos, and promotion of World Drowning Prevention Day on July 25. The association reports that rip currents and wind are the top natural factors in rescues, and the videos will recreate those scenarios.
The Japan Lifesaving Association's 2025 surveillance report found that rip currents were the number one natural factor in lifeguard rescues, followed by wind. The 2026 Water Safety Campaign, which begins its first enhanced week on July 11, uses drama-style videos to show how these conditions lead to drowning. The campaign also marks World Drowning Prevention Day on July 25, a UN-established date aimed at raising awareness of preventable drowning deaths.
- July 11: Tsunami evacuation drill (Yokohama Sea Park)
- July 15: Water Safety awareness video Part 1 release
- July 20: Canoe and Sea Preparedness SUBARU Day
- July 22: Water Safety awareness video Part 2 release
- July 25: World Drowning Prevention Day: 2026 theme: Unite to Turn the Tide
- Dissemination of water accident prevention information via SNS
- Promotion of e-Lifesaving
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.