Jony Ive-Designed Ferrari Luce Chassis Zero Sells for $40 Million at Auction
The auction result, roughly 36 times the estimate, shows the Jony Ive-designed Ferrari EV commanding collector value despite mixed early media reception of its design.
Reporting from 1 source: GIGAZINE.
The first Ferrari Luce, Ferrari's debut electric vehicle designed with Jony Ive's LoveFrom, sold for $40 million at an RM Sotheby's auction in Monterey, California. The pre-auction estimate was $1.1 million. The Tailor Made edition, themed around light, features a special pigment that shifts from green to purple depending on light angle.
The winning bid came after a rapid escalation. The auction opened at $1 million and jumped to $5 million before climbing through $10 million and $25 million to the final $40 million, according to The Autopian, which described the pace as unlike a typical auction's metronome-like rhythm.
The Tailor Made example uses a Madreperla semi-gloss finish developed specifically for this car. The paint contains a custom pigment that produces iridescent reflections shifting from green to purple. Interior materials include Le Mans metallic leather made from selected Swiss hides, with Grigio Corvara gray used for secondary elements instead of black.
All proceeds from the sale go to the Ferrari Foundation, which supports the Save the Children collaboration and the rebuilding of Aveson Charter School in Altadena, California, after the Eaton fire.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.