JR Tokai and Chiikawa Team for Tokaido Shinkansen Campaign
The campaign ties a major railway operator to a popular anime film release, offering exclusive in-train digital content and physical goods across multiple stations.
Reporting from 1 sources: Inside.
JR Tokai announced a collaboration campaign with the movie "Chiikawa: The Secret of Mermaid Island" running from July 8 to October 31, 2026. Passengers on the Tokaido Shinkansen can access AR photo frames, receive limited novelties like die-cut stickers and a mini tote bag, and visit themed events at stations along the line.
JR Tokai will run the "JR Tokai × Movie Chiikawa Tokaido Shinkansen Tsutsuraura Tabi" campaign from July 8 to October 31, 2026, to promote the film "Chiikawa: The Secret of Mermaid Island." Passengers riding the Tokaido Shinkansen can visit the campaign site, complete a speed measurement and survey, and receive one of four exclusive AR photo frames. After using the frame, they get a boarding certificate that can be exchanged for novelties at three redemption locations: Chiikawaland TOKYO Station, SCMaglev and Railway Park in Nagoya, and Magical Chiikawa Store Umeda HEP FIVE in Osaka.
The first round (July 8 to August 31) offers a set of four original die-cut stickers; the second round (September 1 to October 31) offers an original mini tote bag. The boarding certificate is limited to one per day, and screenshots are not accepted. Additional events include a diorama and photo spot at the SCMaglev and Railway Park, and a 5-meter-class giant Chiikawa balloon at KITTE Osaka. An X campaign with the hashtag "#JR東海巨大ちいかわキャンペーン" will give away collaboration goods to 120 winners each month.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.