Kadokawa and DOROKUSA Set Clip Rules with Revenue Sharing via CSP
Kadokawa Corporation and streamer agency DOROKUSA Inc. published the DOROKUSA Clip Guidelines under Kadokawa's CSP (Creator Support Program).
1 source 1h ago
Reporting from 1 source: Denfaminicogamer.
Why it matters
The guidelines turn clipping from an unmanaged grey area into a revenue share under Kadokawa's CSP, which the company says already covers more than 920 channels with over 78 million cumulative subscribers.
Key Facts
- Kadokawa Corporation and DOROKUSA Inc. published the DOROKUSA Clip Guidelines using Kadokawa's CSP.
- The guidelines allow clip videos of content on the DOROKUSA YouTube channel to be posted and monetized on YouTube.
- CSP distributes a portion of clip revenue to rights holders before creators earn.
- DOROKUSA was founded with Junichi Kato as the initiator and announced in May.
- Kadokawa says more than 920 channels use CSP, with cumulative channel subscribers above 78 million.
The guidelines allow clip videos of content posted on the DOROKUSA YouTube channel to be posted and monetized on YouTube, with a portion of revenue distributed to rights holders through CSP. DOROKUSA was founded with Junichi Kato as the initiator and announced in May.
CSP combines YouTube's MCN function with a secondary-use management and revenue-sharing system Kadokawa developed itself. Rights holders take a cut of clip revenue first, and clippers earn on what remains. Kadokawa says the program started in March 2022 and is used by VTubers, streamers, official anime channels, and clip channels in Japan and overseas.
DOROKUSA began with Junichi Kato as its initiator, announced in May. Founding members were Futon-chan, Yuyuuta, Mokou, and Oniya. Assari Shoko and Batora joined in September, and Bakumatsu Shishi Sakamoto is special advisor.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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