KANTAN SERIES Passes 2 Million Cumulative Shipments Three Years After Launch
NUVI Inc. announced that KANTAN SERIES, the hair styling brand produced by stylist and beauty influencer Mikami, has passed 2 million cumulative shipments of all brand products, roughly three years after launch.
1 source Nov 2
Reporting from 1 source: ASCII.jp.
Why it matters
A men's grooming brand built off one stylist's social media following has doubled its cumulative shipment figure in under a year, which puts the KANTAN SERIES case closer to shelf infrastructure than to a single viral product.
Key Facts
- NUVI Inc. announced KANTAN SERIES surpassed 2 million cumulative shipments of all brand products.
- The 2 million figure is as of the end of October 2026, about three years after the brand's launch.
- KANTAN SERIES passed 1 million cumulative brand shipments in December 2025.
- The lineup includes styling wax, hair spray and clay wax.
- Mikami produces the brand, which NUVI describes as aimed at supporting Gen Z men's desire to become cool.
The figure is as of the end of October 2026. The brand passed 1 million cumulative shipments in December 2025, and now adds hair spray and clay wax alongside styling wax.
The product line now runs beyond styling wax into hair spray and clay wax, covering beginners as well as daily users. Distribution is wide rather than online-only: LOFT stores nationwide and the LOFT online store, Don Quijote stores, drugstores and variety shops, plus Amazon, Rakuten and Qoo10. Mikami's stated intent is to make men's beauty an infrastructure, and the company ties development to feedback gathered through social media and salon work. Fukuoka-based NUVI Inc., led by representative director Minato Eguchi, counts shipments as of the end of October 2026.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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