KDDI to End Food Delivery Service 'menu' and Liquidate Subsidiary
The shutdown of a service that expanded as recently as October 2025 shows how intense competition in Japan's food delivery market is forcing even well-backed operators to exit.
Reporting from 1 source: ASCII.jp.
KDDI announced on August 19 that it will terminate the food delivery service 'menu' on September 30 and dissolve its subsidiary menu Inc. The service expanded with Rarezon Holdings, but KDDI decided to redirect management resources after reviewing the competitive environment and future prospects. The termination follows continued expansion, including new Tokyo and Kanagawa coverage in October 2025.
KDDI's relationship with menu began in 2021, when a capital and business alliance made menu an equity-method affiliate. Additional investment in 2022 tied the service to the au economic zone, including free delivery for au Smart Pass Premium members.
Despite that backing, menu kept adding service areas, most recently in Tokyo and Kanagawa in October 2025. The termination on September 30, with the company to be dissolved and liquidated, follows a review of the competitive environment and future business prospects.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp KDDI、フードデリバリー「menu」終了へ 競争の厳しさ鮮明に