Kizuna AI Strengthens Ties With ASOBISYSTEM as Activ8 Joins Group
The move places Kizuna AI's global expansion under ASOBISYSTEM's music and festival expertise, potentially accelerating the world tour and 10th anniversary plans while keeping creative control with the Kizuna AI team.
Key Facts
- Activ8 Inc. will join the ASOBISYSTEM group, with Kizuna AI Inc. continuing its production business as before.
- Kizuna AI and ASOBISYSTEM strengthened collaboration under an agency contract concluded in March 2025.
- The 10th Birthday Single "My Love" was performed and released digitally on June 30 at the "A.I.Party! 2026" event.
- The world tour project "Kizuna AI WORLD TOUR GO TO 2027" was announced at the same event.
- The song "AIAIAI (feat. Yasutaka Nakata)" has recorded approximately 20 million views, mainly on YouTube.
Reporting from 1 source: PANORA.
Kizuna AI Inc. announced on August 6 that it will deepen its collaboration with ASOBISYSTEM, following parent company Activ8's decision to join the ASOBISYSTEM group. The strengthened partnership builds on an agency contract signed in March 2025, and is expected to expand Kizuna AI's overseas performances, music festival appearances, and global promotion efforts, including support for the upcoming "Kizuna AI WORLD TOUR GO TO 2027." The tour was announced at the 10th Birthday event "A.I.Party! 2026 ~My Love to u~" held on June 30, where the 10th Birthday Single "My Love" was performed for the first time and released digitally. Despite the expanded collaboration, Kizuna AI's production system and creative policies will remain with the Kizuna AI team, with ASOBISYSTEM taking a strengthened role in publicity and sales. The relationship between Kizuna AI and ASOBISYSTEM dates back to the 2019 song "AIAIAI (feat. Yasutaka Nakata)," which has recorded approximately 20 million views and remains Kizuna AI's biggest hit. Activ8's group participation is described as a step on the extension of this long-standing relationship of trust.
- ASOBISYSTEM's President Yusuke Nakagawa called Activ8 "a team that has always created new expressions and value in the virtual field," and said the two companies share "commonalities in the passion and attitude toward creating new culture."
- Activ8 President Takeshi Osaka said the entertainment of the next era "will not be born from virtual alone or real alone," citing artists, characters, music, fashion, and communities as areas where new excitement emerges.
- The two companies previously co-developed "ANNIN," a next-generation virtual production project, and staged the VRChat live "CAPSULE Live in VRChat 'Metropulse'" by CAPSULE.
- ASOBISYSTEM's track record includes sending Kyary Pamyu Pamyu to the Coachella Valley Music and Arts Festival, with ATARASHII GAKKO! performing at the same festival in 2024, and running the idol project KAWAII LAB. since 2022, which produced FRUITS ZIPPER and CANDY TUNE.
- Activ8 was founded in September 2016 with capital of 49.9 million yen, and has produced virtual IP beyond Kizuna AI, including content for IP and talent owned by other companies.
- The overseas market size of Japan-origin content reached 5.8 trillion yen in 2023, exceeding the export value of steel and semiconductors, with a public-private goal of 20 trillion yen by 2033.
- Future plans include discovery and development of next-generation men's and girls' groups that transcend real and virtual, co-creation of Kizuna AI's songs, and creation of new fancy character IP born from artists.
- Kizuna AI's production team stated that Activ8 continues as an independent company and that the Kizuna AI team "will not lose leadership in management or decision-making."
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.