KRAFTON Steam Publisher Sale 2026 Offers Discounts on Dinkum, Hi-Fi RUSH, and More
The sale bundles KRAFTON's diverse portfolio-from indie hits like Dinkum to AAA titles like Hi-Fi RUSH-under one publisher event, signaling the company's strategy to cross-promote its acquired studios and upcoming releases on Steam.
Reporting from 2 sources: 4Gamer.net, ASCII.jp.
KRAFTON JAPAN has launched the "KRAFTON Steam Publisher Sale 2026" on Steam, running from June 18 to June 26, 2026. The eight-day sale offers special prices on over 30 titles from KRAFTON, its creative studios, and partner studios. Featured games include the survival life simulation game "Dinkum," the rhythm action title "Hi-Fi RUSH," the pet-raising game "My Little Puppy," the sci-fi action game "MIMESIS," and the action RPG "Last Epoch." The maximum discount reaches 85% off on "The Callisto Protocol." During the sale, a separate promotion for "PUBG: BATTLEGROUNDS" gives players double G-Coin when they purchase the in-game currency. The event page also highlights upcoming titles, including the new game "Age Twisters" and a public test for the in-development "PUBG: Black Budget." Some titles may not be available depending on language settings, and discount periods for certain games may end on June 25.
The sale is timed to Japan Standard Time, running from 2:00 AM on June 18 to 1:59 AM on June 26. The maximum discount of 85% off applies to "The Callisto Protocol." Some titles may end their discount period a day early, on June 25.
KRAFTON JAPAN is the organizer. The company is the Japanese arm of South Korea-based KRAFTON, Inc., which was founded in 2007. KRAFTON's creative studios include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montreal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. The company publishes "PUBG: BATTLEGROUNDS," "PUBG MOBILE," "inZOI," "MIMESIS," "Hi-Fi RUSH," "Dinkum," "TERA," and "My Little Puppy."
During the sale, a separate promotion for "PUBG: BATTLEGROUNDS" gives players double G-Coin when they purchase the in-game currency. That promotion runs from June 17 at 11:00 AM to June 24 at 9:00 AM JST.
The event page also highlights upcoming titles, including "Age Twisters" and a public test for the in-development "PUBG: Black Budget." Some of those in-development titles may not support Japanese.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.