Kulture Launches LIVENODE Platform and Ticket Service to Unify Artist-Fan Data
The platform consolidates fan behavior data that was previously scattered across separate services, giving artists and management a unified view to inform promotion, fan communication, and live experience design.
Reporting from 1 source: ASCII.jp.
Kulture announced the LIVENODE platform for the music and entertainment industry, along with the LIVENODE TICKET sales service. The platform aims to connect fragmented fan touchpoints across tickets, e-commerce, and communication, using purchase and attendance data to support ongoing artist-fan relationships.
The company built LIVENODE to address the fragmentation of fan touchpoints across SNS, music streaming, live performances, fan clubs, and merchandise. Each interaction currently sits in a separate service, making it difficult to track how a fan discovers an artist or what leads them to attend a show. LIVENODE connects those touchpoints into one system.
LIVENODE TICKET launches as the first component. It supports first-come-first-served and lottery sales, fan club authentication, electronic tickets, bundle tickets, seat allocation, and resale. The service goes beyond purchase and entry procedures by feeding attendance data back to artists and management. That data is used to design the next performance, target sales measures, and improve the live experience.
The ticket service also integrates with KLEW, Kulture's communication platform, to let ticket holders interact before and after events. The goal is to turn each live attendance into a step toward the next one, rather than a one-time touchpoint.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.