Kuroutoshikou Rebrands to Crowxis Ahead of Tokyo Game Show 2026
Kuroutoshikou was known as a low-cost brand with minimal included items and support that was hard to recommend to others, and the rebranding signals a move toward a brand users can confidently recommend, a notable shift for a 25-year-old DIY PC name.
Key Facts
- CFD announced on September 1, 2026 that its DIY PC brand Kuroutoshikou will be rebranded as Crowxis, pronounced Kuroshisu.
- The new brand name combines Yatagarasu, the crow of Japanese mythology, with Axis, and the brand concept is 'A solid axis for PC choice.'
- Details of the new brand will be revealed at Tokyo Game Show 2026, held September 17 to 21 at Makuhari Messe in Hall 1, booth 01-C13.
- Kuroutoshikou started in 2001 and has been a DIY PC parts brand for 25 years.
- Product categories remain largely unchanged, including PC parts, peripherals, gaming products, SSDs, graphics cards, power supplies, and PC cases.
Reporting from 4 sources: 4Gamer.net, Denfaminicogamer, GameBusiness.jp, Game Spark.
CFD announced on September 1, 2026 that its DIY PC brand Kuroutoshikou will be rebranded as Crowxis, pronounced Kuroshisu. The brand, which started in 2001 and has served DIY PC builders for 25 years, is known for its distinctive sunglasses man logo on product boxes. The new name combines Yatagarasu, the three-legged crow of Japanese mythology called the god of guidance, with Axis, the wish to become the axis of user choice. CFD said the rebranding aims to redefine the brand's appeal while inheriting the rationality, reliability, and practicality Kuroutoshikou has valued, and to present it in a form modern users can understand. The brand concept is 'A solid axis for PC choice.' Product categories remain largely unchanged, covering PC parts, peripherals, gaming products, SSDs, graphics cards, power supplies, and PC cases. Full details will be revealed at Tokyo Game Show 2026, which runs September 17 to 21 at Makuhari Messe.
The sunglasses man is not the only thing changing. The logo has evolved over the years, from the full sunglasses-wearing man to just the sunglasses, and now to a Yatagarasu with spread wings. CFD said the design places the crow as the sun's incarnation casting white light, the symbol of a solid choice, into black darkness, with the letter C overlaid on the crow silhouette.
The rebranding follows a series of adjustments. In 2019 the brand started email support and launched the gamer-oriented sub-brand GALAKURO GAMING in collaboration with Galaxy Microsystems. The brand was once mocked as 'amateur hardship,' a play on its name, because its products were aimed at experienced users and its support was minimal. Its message has shifted over time from 'for experts' to 'selected by experts.'
At Tokyo Game Show 2026, Crowxis will hold an e-sports tournament at its booth and host events where visitors can interact with pro team players. The booth is in Hall 1, space 01-C13.
Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.