Lawson Ticket E-Sports Team Debuts First VTuber Shirahoshi Mizuki
A major domestic ticket platform is using a VTuber as the public face of its e-sports team, signaling a new crossover between ticket retail, competitive gaming, and virtual talent management.
Reporting from 4 sources: KAI-YOU, Inside, MoguLive, PANORA.
LawsonTicketXone, a professional e-sports team sponsored by Lawson Ticket, debuted its first VTuber on June 13. Shirahoshi Mizuki, the new talent, posted a greeting on her X account on June 10 saying she wants to be everyone's cheerleader. Her YouTube channel is live and accepting subscriptions ahead of her debut stream. The team, which competes in Apex Legends through the Apex Legends Global Series, established a VTuber division in February 2026. The division aims to merge e-sports and digital entertainment through game streaming, social media promotion, and event appearances. Shirahoshi Mizuki is the first member of this division. Her character design was handled by illustrator Fujima Takuya, known for the manga Magical Girl Lyrical Nanoha ViVid and VTuber Nijikawa Raki. Live2D animation was done by ku_shi. The visual shows long hair with white and blue inner color and a costume with a crosshair motif. LawsonTicketXone is operated by Lawson Entertainment Inc., which runs the Lawson Ticket service.
Shirahoshi Mizuki debuted on June 13 at 20:00 JST, according to the team's announcement. The character design by Fujima Takuya, who also worked on HIGHSPEED Étoile, and Live2D by ku_shi give the VTuber a distinct look with crosshair-themed costume elements. LawsonTicketXone, abbreviated LTX, entered the Apex Legends competitive scene in 2025 and now participates in the Apex Legends Global Series. The team name combines X for unknown and ZONE for area or focus, meant to signal Lawson Ticket's push into unfamiliar e-sports territory. The VTuber division, announced in February 2026, held auditions seeking talents for game streaming, team promotion, and event appearances. Shirahoshi Mizuki's debut stream is the first output of that division. Her X account post on June 10 read: Nice to meet you! I'm Shirahoshi Mizuki from LawsonTicketXone!
Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.