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Lezhin Launches Teaz AI Character Chat Service in Korea

Lezhin is putting its own webtoon characters behind a chat interface rather than licensing them out, which makes the platform itself the gatekeeper of how readers interact with the IP.

Reporting from 1 source: Anime News Network.

Lezhin Launches Teaz AI Character Chat Service in Korea

Lezhin Entertainment launched Teaz in Korea on October 19, an AI character chat service built on original series from Lezhin Comics and Bomtoon. Users talk with characters as a participant or from a third-person view, and responses shift with their choices. The service runs as a web tool first, with a mobile app later, and includes collectible illustrations and items drawn by the original webtoon artists. Lezhin has not said whether an English version will follow.

Teaz is a web service at launch, and Lezhin says a mobile app and a text-based role-playing mode will arrive in stages. The characters come from original series on Lezhin Comics and Bomtoon, and the collectible art and items are credited to the webtoon artists themselves.

Parent company KidariStudio framed the launch around combining content IPs with technology. Naver WEBTOON took a different route: it launched its byUs story chat service in July 2026, starting with creator-approved IPs led by Ctrl+Alt+Resign, after running a Character Chat service in Korea since June 2024.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sources