LINE Majimaji Runs Sanrio Characters Collaboration Through October 16
The collaboration turns Sanrio's characters into gacha cards rather than cosmetic skins, which puts the roster in the game's summon economy and ties the event's story to a Deco Collection progression track.
Reporting from 1 source: Nijimen.
LINE Majimaji is running a Sanrio Characters collaboration from September 16 to October 16, 2026. Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Pochacco, and Kuromi appear as new magic cards in a Pickup Magic Summon, each shown affected by a different monster. A Deco Collection Event unlocks a story and gives an original [R] magic card, with login bonuses, a photo collection event, a bingo event, a Sky Treasure Island event, and present campaigns running alongside.
The Sanrio characters in the Pickup Magic Summon are not drawn in their usual poses. Each is shown under the influence of a different monster: Hello Kitty frightened by a Scaredy Monster, Pompompurin shaken by an Impatient Monster, Cinnamoroll by a Gloomy Monster, My Melody by a Cool Monster, Kuromi by an Attention-Seeking Monster, and Pochacco by a Mischief Monster.
The story is unlocked by progressing through the Deco Collection Event, and completing the decorations gives an original [R] magic card. Collaboration-limited character decos and petit decos are also available for island building, and the login bonus includes a Pochacco frame.
- Pickup Magic Summon: Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody appear as magic cards
- Login Bonus: Luxurious items and a collaboration-limited Pochacco frame
- Deco Collection Event: Progress unlocks the story and completion gives an original [R] magic card
- Collaboration-Limited Photo Collection Event
- Bingo Event
- Sky Treasure Island Event
- Collaboration Commemoration Present Campaign: Daily applications via missions; prizes include PayPay points, gift tickets, Sanrio goods, and Sanrio Puroland official e-passports
- Official X Present Campaign: September 17 to September 29, 2026; follow and repost for a collaboration-limited original acrylic keychain
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.