Live2D Releases 20th Anniversary Brand CM for Shape the Future
Live2D is celebrating 20 years by putting its anniversary message on Netflix and TVer, addressing creators directly rather than the studios and games that license Cubism.
Key Facts
- Live2D Inc. released a 30-second brand commercial titled The Emotion of Life Being Breathed into Illustrations.
- Ad distribution for the Live2D brand commercial begins October 16, 2026 on Netflix, TVer, ABEMA, and YouTube.
- The commercial is part of Shape the Future, a Live2D 20th anniversary project themed on creators' future that runs about one year.
- The Live2D Halloween Sale runs from October 16, 2026 to October 26, 2026, with a 20 percent off coupon for the Live2D Cubism PRO Annual Plan for new purchases.
- Tetsuya Nakajo is the representative director of Live2D Inc., headquartered in Shinjuku-ku, Tokyo.
Reporting from 1 source: PANORA.
Live2D Inc. released a brand commercial tied to its 20th anniversary project, Shape the Future, the company announced. The 30-second spot is titled The Emotion of Life Being Breathed into Illustrations. It follows a single creator from a girl drawing at night in her room to a university student working on a tablet, then to a Live2D designer. She starts after watching a VTuber stream and wondering whether her own character could move, struggles through early attempts, and reaches the moment her character's eyes open on screen. Live2D says the story carries its core appeal: the surprise and joy of a drawn character moving for the first time and eventually moving someone else. Ad distribution begins October 16, 2026 on Netflix, TVer, ABEMA, and YouTube. The project runs about one year and centers on creators' future. Tetsuya Nakajo is the representative director.
Live2D founded in 2006, so the 20th anniversary falls in 2026. The company describes the CM's theme as the surprise and joy of the moment a drawn character moves for the first time, and the story runs from that first movement to the creator eventually moving someone else's heart.
The anniversary project carries a special site at live2d.jp/20th-anniversary and is set to run for about one year. Live2D's business spans software license sales for Live2D Cubism, the production and research arm Live2D Creative Studio, the marketplace nizima, the VTuber tracking app nizima LIVE, the online video editor nizima ACTION!!, and the online course Live2D JUKU.
A Halloween Sale runs in the same window as the CM's distribution start, from October 16 to October 26, 2026. A coupon code cuts the Live2D Cubism PRO License by 20 percent. The eligible products are:
- Live2D Cubism PRO for indie Annual Plan and 3-Year Plan
- Live2D Cubism PRO for business Annual Plan and 3-Year Plan
- nizima LIVE Indie Annual Plan, also 20 percent off under a linked campaign
The coupon code 7N00FC0MJA works only for new purchases at Live2D Store/JP. A Coloso collaboration campaign lets buyers of an eligible Cubism PRO plan take 35 percent off Coloso courses priced at 15,000 yen or more.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.