Lotte's Pai No Mi Gets Anime Adaptation on YouTube From June 4
A major confectionery brand producing a serialized anime for YouTube, with monthly episodes and a full cast, marks an unusual direct-to-consumer marketing strategy rather than a traditional TV broadcast.
Reporting from 1 sources: Comic Natalie.
Lotte's Pai no Mi confectionery brand will launch an anime series on its official YouTube channel starting June 4. Titled Pai no Mi: Oshin no Mori e Youkoso!, the eight-episode show stars Yumiko Kobayashi and Rie Hikisaka. It is part of a broader project that includes a manga, merchandise, and a karaoke collaboration.
The anime, titled Pai no Mi: Oshin no Mori e Youkoso!, will stream one episode per month for eight months starting June 4 at midnight. Yumiko Kobayashi voices the squirrel Pile and Rie Hikisaka voices the squirrel Roxy. The cast also includes Akihiro Tajima, Shun Kimeta, Hana Shūkai, Marie Ōi, Shōta Hayama, Rina Honizumi, Kōsuke Echigoya, Satsuki Matsuda, and Hinata Tadokoro. Direction and animation are handled by Kazunori Minagawa and Miki Minagawa, with scripts by Yūko Kakihara and Azusa Serikawa. TOHO animation STUDIO produces the animation.
The anime is the second phase of the Pai no Mi Oshin no Mori Project, which previously released a 64-episode four-panel manga and merchandise. A related initiative called the Pai no Mi Numaka Keikaku includes the anime song Pai shika Katan! Oshi no Mori-katsu, a collaboration with karaoke chain Pasela, and promotional theater screenings.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Comic Natalie ロッテ「パイの実」アニメ化、6月4日にYouTubeで配信開始 小林由美子＆引坂理絵ら出演