=LOVE Get an NHK Variety Feature as Rino Sashihara Explains Her Lyrics
A slot on NHK's teen-facing variety show treats =LOVE's songwriting, costume culture, and live photography as a fandom worth explaining to a general audience, which is a step onto public broadcasting turf for a group built on Sashihara's lyrics.
Reporting from 1 source: KAI-YOU.
NHK E-TV's "Numa ni Hamatte Kiite Mita" devotes its Saturday, October 31 episode at 20:00 to =LOVE, with producer Rino Sashihara appearing in a VTR segment about the lyrics she writes for the group. The episode also follows six fans recreating member Iori Noguchi's costume, covers the "cameko" photographers who shoot live performances, and goes behind the scenes at ROCK IN JAPAN FESTIVAL 2026, where the group appeared in September 2026.
The episode's survey picked songs as the thing =LOVE's audience rates highest, and the show built its segment around that answer with an interview with Sashihara, who writes the lyrics for every =LOVE song. She says she has rarely talked about her lyrics because she is embarrassed.
Around that sit the parts of the fandom that do not fit a studio interview: six fans dyeing fabric and hand-drawing patterns to rebuild Iori Noguchi's costume, photographers working during the "cameko time" set aside at =LOVE lives, and a university idol copy-dance club practicing on moving subjects. MC Jumbo Takao takes a turn behind the camera shooting "Tokubechu, Shite," and the episode follows the group's first ROCK IN JAPAN FESTIVAL appearance in September 2026, including the huddle before they go on.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.