Lovisia Chiikawa Multi-Balm Launches June 19
The multi-balm marks a rare cosmetics crossover for Chiikawa, expanding the franchise beyond apparel and accessories into personal care products.
Reporting from 2 sources: GAME Watch (Impress), Inside.
BEENOS will release the Lovisia Chiikawa Multi-Balm on June 19 at the Lovisia online shop, Chiikawa Land, Chiikawa Market, variety shops nationwide, and other locations. The multi-balm is a collaboration between the gift cosmetics brand Lovisia Cosme Series and the manga Chiikawa. Each balm costs 990 yen. The case features a puffy, three-dimensional design of the Chiikawa characters. Inside is a balm that can be used for moisturizing lips, hair, and nails. Four varieties will be available: Chiikawa (white tea scent), Hachiware (osmanthus scent), Usagi (citrus mint scent), and Momonga (cherry blossom scent). Separately, Talking will release new Chiikawa apparel items on June 19 at 12:00 PM. The Vintage Design lineup includes T-shirts, large-capacity tote bags, denim knapsacks, and beach sandals. Additional items include Food Motif Eco Bags and Tie-Dye T-Shirts & Socks. Prices range from 1,870 yen for shower sandals to 5,500 yen for T-shirts.
The multi-balm collaboration is between BEENOS's gift cosmetics brand Lovisia Cosme Series and the Chiikawa manga. Each 990-yen balm comes in a puffy, three-dimensional case shaped like the characters. The balm inside is a multi-use product for lips, hair, and nails.
Four scents are available: Chiikawa (white tea), Hachiware (osmanthus), Usagi (citrus mint), and Momonga (cherry blossom).
Separately, Talking is releasing new Chiikawa apparel on June 19 at 12:00 PM. The Vintage Design lineup includes T-shirts with vintage-style processing, large-capacity tote bags, denim knapsacks, and beach sandals. The T-shirts cost 3,850 yen, tote bags 3,300 yen, denim knapsacks 5,390 yen, and beach sandals 4,950 yen each. The Food Motif Eco Bags are 1,980 yen each. The Tie-Dye T-Shirts & Socks line includes T-shirts at 5,500 yen and socks at 2,420 yen each. Designs show Chiikawa being sucked into the "Wato!!" loop and a rabbit with a shining halo spreading like a tie-dye ring. Shower sandals are also available at 1,870 yen.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 「ちいかわ」デザインのマルチバーム! 「Lovisiaちいかわマルチバーム」6月19日発売
- Inside 「ちいかわ」ヴィンテージデザインほか、アパレル新商品が6月19日発売!たべものモチーフエコBAGや、後光が輝くうさぎTシャツなど