Lumberjack Furniture Sim 'Chop Chop Inc.' Gets August 7 Release Date
The game's 75,000 wishlists before launch indicate strong early interest in a physics-based automation sim from a studio founded by developers whose previous workplace closed less than a year ago.
Key Facts
- 'Chop Chop Inc.' releases on August 7 for PC via Steam.
- The game is developed by NullRef Entertainment, a German indie studio founded in mid-2025 after the founders' previous studio closed.
- As of June 21, the game had 75,000 wishlists on Steam.
- A demo version is currently available on Steam.
- The game supports Japanese display at launch.
Reporting from 2 sources: 4Gamer.net, Automaton.
Publisher rokaplay select and developer NullRef Entertainment announced on July 21 that the first-person furniture crafting simulation game 'Chop Chop Inc.' will launch on August 7 for PC via Steam. The game follows a protagonist fired from furniture company Furnox Corp, who starts over with only an axe and a few trees. Players chop down trees, process logs into boards using machines, craft furniture, and ship finished products to the city for profit. Funds can be reinvested into better tools, new processing machines, and automation equipment to scale up production. As the business grows, new areas unlock, including snow-covered regions and lava-filled caves with trees that have properties like stone, metal, or electricity. The game features eccentric residents including beavers and a duck with a secret. Craftable items include tables, chairs, exercise machines, and wooden PCs. The protagonist has strength and stamina stats that can be enhanced through exercise equipment and cooking. NullRef Entertainment was founded by three developers after their previous studio closed in mid-2025; members previously worked on 'Endzone - A World Apart', 'Endzone 2', and 'In Between'. A demo is available on Steam, and the game supports Japanese display. As of June 21, the wishlist count reached 75,000.
The game's setting involves trees that behave erratically due to strange physics, and players must manage a workflow from logging through processing to sales. Connecting equipment allows automation of production lines, and selling sets of multiple furniture items together can boost profits. New customers and missions become available as nearby towns are developed. The duck character among the eccentric residents is described as having a secret and being up to something, hinting at a narrative layer beyond the crafting loop. NullRef Entertainment is a German indie studio; its three founders previously worked together on survival city-builders 'Endzone - A World Apart' and its sequel, as well as the puzzle-platformer 'In Between'. The demo released in May offers a preview of the core loop, and the store page confirms Japanese language support at launch.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.