Mahoyaku Pop-Up Shop at Loft Features Happy Mealtime Goods and Tangle Teezer Collaboration
The pop-up expands Mahoyaku's merchandise reach with a lifestyle-themed event and a cross-brand collaboration that goes beyond standard acrylic stands and clear cards.
Reporting from 1 source: Nijimen.
A pop-up shop for the smartphone game Mahoyaku will run at select Loft stores from August 1, 2026. The event theme is everyday life, with new full-body illustrations of the magicians eating (Happy Mealtime) and mini-character art (Goku Goku Time!). A collaboration with hairbrush brand Tangle Teezer is also part of the lineup.
The pop-up shop, titled Mahoyaku POP UP ~Everyday at the Magician's Mansion~, will be held sequentially at select Loft stores nationwide starting August 1, 2026. The event centers on two new illustration series: Happy Mealtime, which shows 21 magicians seated at dining tables eating their respective meals, and Goku Goku Time!, a mini-character series depicting the magicians drinking in pajama-like loungewear. Goods include acrylic stands, trading die-cut clear cards, acrylic blocks, drawstring pouches, mini acrylic parts, and mugs.
A notable addition is a collaboration with British hairbrush brand Tangle Teezer, which will produce a special Compact Styler featuring motifs of the magicians' magical tools. The Happy Mealtime illustrations are divided into five groups (Central, North, East, West, South), with different dishes and table colors per country. Prices range from 550 yen for a pack of trading clear cards to 2,695 yen for a mug.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.