MapleStory Gets a Permanent Theme Park Area in Seoul
The permanent integration of an MMORPG into a major theme park signals a long-term investment in physical brand presence beyond typical pop-up events.
Reporting from 1 sources: 4Gamer.net.
Nexon opened Maple Island, a permanent area at Lotte World Adventure in Seoul, South Korea, in April 2026. The area features four attractions, a goods shop with about 90 types of items, and a food corner. A limited-time collaboration campaign that decorated the entire park has ended, but Maple Island remains open.
Maple Island is located in the outdoor Magic Island section of Lotte World Adventure. The four attractions are Stone Express, a roller coaster that circles the area; Arcana Ride, which circles a Spirit Tree with music; Eos Tower, a rapid ascent-and-descent ride; and Gyro Spin, a high-speed spinning ride themed after the Pink Bean character. A goods shop selling about 90 types of MapleStory merchandise is also part of the area, described as the largest permanent MapleStory goods shop.
Before the area opened, a special private day admitted only core players who had raised characters to a certain level. All 10,000 tickets sold out in tens of seconds, and attendees appeared to be mostly in their 20s and 30s. The area is designed to evoke in-game locations such as Henesys, Ludibrium, and Arcana.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.